One morning (this morning, in fact) as I, Gerald Freund, was waking up from pleasant dreams, I discovered that in my mouse bedding I had been changed into the king of usablity, Jakob Nielsen. I lay on my naked back and saw, as I lifted my head up a little, my fleshy abdomen. Now that I was human sized, the blanket that had constituted my mouse bedding, just barely swaddled my buttocks and could hardly cover my body. My paltry number of legs, thankfully lacking the significant amount of fur in comparison to mouse legs, kicked vigorously before my eyes.

“What’s happened to me,” I thought. It was no dream. My nest, a proper nest for a mouse, only somewhat large, being a quietly field stretching as far as the eye can see in four directions. Around the nest an eclectic collection of string, shreds of paper, and other litter was spread out—I had been a field mouse—as well as a corner torn from a photograph that I had cherished prior to being a mouse when I was a fictional professor of Natural History. It had been a picture of a my family when I was eight. I sat on my father's shoulders, and my mother stood next the them, lifting up in the direction of the viewer a knapsack that contained our only belongings at the time the photo had been taken.

"Oh great," I thought. "This getting up as Jakob Nielsen is quite a bit better than waking up as a mouse, cockroach, or other critter. I am going to perform a usability meta-analysis of the blog posting that contains the usability evalutaion:"

• The post lacks context to previous events. Only a nondescriptive anchor around Gerald Freund, with no indication to the user where the link goes or its relevance to the current post. A much better Gerald Freund ( link would at least use the title tag, providing some explanation of why Gerald would awake in mouse bedding and be at all surprised at being human.
• The URL for the posting is geared for search engines and not people. It exceeds 75 characters and therefore breaks the web's social navigation
• The post title is acceptable, as can stand on its own as microcontent. Anyone interested in reading about a fictional mouse character that changes into Jakob Nielsen would know that this post contains content of interest to them.